The Wellness Empowerment Gap

Your Wellness is social. Health Care is social. We make decisions for our wellness based on what opinion leaders tell us (doctors/physicians and wellness guru's like Dr. Oz, Dr. Weil, etc,) and based on what our friends and family tell us about new diets, new trends, eat this, don't eat that, new exercise regimes, etc. But where does one access those opinion leaders at a moments notice? Where can you, your friends and family tap into the experts, information and products that are precisely curated to you, to your needs, while filtering out all the noise and excessive information, and ensuring accuracy, safety and results? We call this the Wellness Empowerment Gap.

The ability to live a well life and to live it powerfully is increasingly a desire and demand from a population uneasy with all of the changes in the traditional health care model. It's the wild west of health care right now. Obamacare has shaken things up, for good and bad to be sure. It's a transitionary period that has everyone - patients, consumers, physicians and wellness practitioners - uneasy about whats next. It's effecting our pocket books and our health. People don't know who to trust or where to go, and it's creating a sense that only WE are responsible for our health and our wellness. Because after all who can we trust? 

The internet COULD be a powerful tool to empower people to live a well life. The challenge is that the internet currently creates more noise than provides solutions. Recently I typed "wellness" into Google, and receive 138 million potential website results dealing with "wellness". How am I, or anyone, supposed to make sense out of that. On top of that noise, CNN recently posted an article urging us to "Be careful when diagnosing your ailments online". Why? Because the online environment currently delivers an experience of information overload! Too many choices, products, opinions, and many of them contradictory at best, and inaccurate at worst.

The article states, "according to the Pew Research Center, 80% of Internet users have looked up health information online. While that practice can be beneficial in some respects, the abundance of (variably valid) information online can turn us into e-hypochondriacs. (Or, worse, can lead us to neglect getting the care we need.)". Dr. Kevin Pho of, was quoted in the article stating that "There's a lot of bad information on the Web and information that can be dangerous. Especially if you're not considering who put up that information in the first place."

So what's the solution? Search engines can only help us so much. While the intelligence of search continues to improve, I still don't want to have to sift through 138 million search results related to wellness? And even if I did, I am not an expert at deciding which of the experts, products or articles I should be listening too? Heck you are probably wondering if you should be listening to me and this article right now? This is the Wellness Empowerment Gap at work. We want to be empowered, to take control of our health and wellness, to be responsible for it, but we need the access to the experts, products and information that are reliable, trustworthy and accurate to do so. This is Well and Wise's mission.

Well and Wise has the trusted, curated online solution for the Wellness Empowerment Gap. We are currently working with leading doctors, thought leaders and wellness professionals to deliver this to the public soon. If you are a physician or wellness professional and you would like to join our effort, please let us know.

Trusted and Curated: How Health Care Can Go From Crisis to Community

Everyday, within Well and Wise, we talk about the need for a single solution to the chaos and noise that currently defines the digital wellness space. Don’t believe me? Search for Wellness online, and you’ll get millions of websites, blogs, social media sites etc dealing with wellness. What are you supposed to do with millions of options, when you need something that will help you achieve a real result for your health and well being? The thing is, we all tolerate this… when we’re healthy enough to do so. The inability to find quality, definitive, practical and actionable information, experts or products can even become an excuse to not take preventative measures. 

Now imagine you need answers - real answers - not pop health care, not health journalism, not factoids and bogus claims about how standing on your head for 10 minutes a day will help you lose weight, or the latest sugar-pill diet system that all the celebrities are using now… until they don’t and move onto something else. I’m talking about, imagine you either have a serious illness or are one of the growing demographic or people who want to get into action and take preventative measures to up your chances of living a long, healthy productive life. So where do you go? No where. And that’s the problem.

Well and Wise is trusted, curated community of the top people in health AND wellness. It’s an ecosystem and marketplace constituting the products and information to assist people in proactively living a well life. Sound interesting? We;re just getting started. 

Come back often for posts on advances, trends and solutions in health AND wellness, as we continue our mission to deliver a technological solution that finally hits the sweet spot on your quest for “real talk” health and wellness.