The Wellness Empowerment Gap

Your Wellness is social. Health Care is social. We make decisions for our wellness based on what opinion leaders tell us (doctors/physicians and wellness guru's like Dr. Oz, Dr. Weil, etc,) and based on what our friends and family tell us about new diets, new trends, eat this, don't eat that, new exercise regimes, etc. But where does one access those opinion leaders at a moments notice? Where can you, your friends and family tap into the experts, information and products that are precisely curated to you, to your needs, while filtering out all the noise and excessive information, and ensuring accuracy, safety and results? We call this the Wellness Empowerment Gap.

The ability to live a well life and to live it powerfully is increasingly a desire and demand from a population uneasy with all of the changes in the traditional health care model. It's the wild west of health care right now. Obamacare has shaken things up, for good and bad to be sure. It's a transitionary period that has everyone - patients, consumers, physicians and wellness practitioners - uneasy about whats next. It's effecting our pocket books and our health. People don't know who to trust or where to go, and it's creating a sense that only WE are responsible for our health and our wellness. Because after all who can we trust? 

The internet COULD be a powerful tool to empower people to live a well life. The challenge is that the internet currently creates more noise than provides solutions. Recently I typed "wellness" into Google, and receive 138 million potential website results dealing with "wellness". How am I, or anyone, supposed to make sense out of that. On top of that noise, CNN recently posted an article urging us to "Be careful when diagnosing your ailments online". Why? Because the online environment currently delivers an experience of information overload! Too many choices, products, opinions, and many of them contradictory at best, and inaccurate at worst.

The article states, "according to the Pew Research Center, 80% of Internet users have looked up health information online. While that practice can be beneficial in some respects, the abundance of (variably valid) information online can turn us into e-hypochondriacs. (Or, worse, can lead us to neglect getting the care we need.)". Dr. Kevin Pho of, was quoted in the article stating that "There's a lot of bad information on the Web and information that can be dangerous. Especially if you're not considering who put up that information in the first place."

So what's the solution? Search engines can only help us so much. While the intelligence of search continues to improve, I still don't want to have to sift through 138 million search results related to wellness? And even if I did, I am not an expert at deciding which of the experts, products or articles I should be listening too? Heck you are probably wondering if you should be listening to me and this article right now? This is the Wellness Empowerment Gap at work. We want to be empowered, to take control of our health and wellness, to be responsible for it, but we need the access to the experts, products and information that are reliable, trustworthy and accurate to do so. This is Well and Wise's mission.

Well and Wise has the trusted, curated online solution for the Wellness Empowerment Gap. We are currently working with leading doctors, thought leaders and wellness professionals to deliver this to the public soon. If you are a physician or wellness professional and you would like to join our effort, please let us know.